In this episode, Shel Holtz and Neville Hobson discuss the evolving landscape of podcast consumption, particularly in light of Satya Nadella’s innovative approach to engaging with audio content through AI. They explore the significance of transcripts, the potential for AI to facilitate interactive experiences, and the challenges that come with adopting these new technologies. The…

The most common refrain we hear about society and the rapid advances in Generative Artificial Intelligence is, “We’re not ready.” We’re not ready for Artificial General Intelligence, and we’re certainly not ready for Artificial Superintelligence. Yet both are approaching uncomfortably quickly. Business (along with government) is near the top of the list of unprepared entities;…

There are few business leaders who won’t need to explain to various stakeholders the impacts of U.S. President Donald Trump’s tariffs and the trade war it will initiate. How they position those impacts could determine whether they find their organizations in the Administration’s crosshairs. Communicators should counsel leaders on how to address the impacts. Neville…

In the early days of Web 2.0, several pundits told us that traditional PR was dead, especially for startups, where founders would be better served by handling their own public relations. After some disasters, along with many founders finding themselves overwhelmed by the need to build their business and craft thought leadership pieces while handling media inquiries,…

It’s not just jobs that AI will affect. It’s the perception that employees have important expertise. After all, if AI can do the work, it’s easy to view employees’ special knowledge and experience as less important to the organization. Neville and Shel examine the steps communicators can take to continue to be viewed by leaders…

“We are once again at a moment in time where things will not — and cannot — be the same again. However it unfolds, the only certainty is chaos will follow.” So wrote global PR practitioner Catherine Arrow in a post on LinkedIn. In this monthly longform episode, Neville and Shel discuss Catherine’s observation that…

High turnover, low morale are the consequence of shutting off dialogue

A C-Suite Survey Finds Executives Are Skeptical That Communicators Are Equipped for Today’s Business Environment

Companies need to adapt to the fast-moving developments in the AI world

Some communication thought leaders think so, mainly because the world has changed