For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #397: Some Thought Leadership on Thought Leadership

It pays huge dividends when done well, which is not nearly often enough

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FIR #396: Will AI End Google’s Search Dominance?

Some suggest AI’s approach to search is superior. Others argue Google does more than just search.

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FIR #393: Will Jinfluencers Eclipse Traditional Journalism?

Publishers are turning to influencers with huge followings. Can this end well?

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FIR #392: Going Below the Surface into Dark Social Media

Messaging apps, private groups, and email accounts for a lot of sharing

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FIR Interview: William Beutler on PR and Wikipedia

Has the relationship between Wikipedia and the PR industry improved?

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FIR #389: Bloated C-Suites (and Some Alternatives)

Too many executives lead to problems. Are there better leadership models?

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