Marketing Podcast Network

Influence Global Podcast

Inside the minds of the leaders, founders and operators shaping business, culture and the creator economy — revealing how influence is built, trust is earned and attention is turned into revenue. Hosted by Gordon Glenister.

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Influence Global

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Dec 15, 2020

S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer

Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador…

Dec 15, 2020

S2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in Canada

In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted…

Nov 26, 2020

S2, Ep14: What Does It Cost To Hire An Influencer

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the…

Nov 26, 2020

S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass

We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be…

Nov 16, 2020

S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton

Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects…

Nov 16, 2020

S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed

2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content…

Oct 12, 2020

S2-E10: How To Tackle Sensitive Subjects

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison…

Sep 9, 2020

S2-E9: Influencer Marketing Trends – Impact Of Covid-19

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator…

Aug 7, 2020

S2-E7: How Influencers Can Protect Themselves

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode,…

Aug 6, 2020

S2-E8: Creativity Is Alive And Kicking

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top…