AI is changing everything, including how marketing and sales leaders are approaching their businesses. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business sales and marketing. From ChatGPT to marketing intelligence analytics and everything in between, get the latest information you need to succeed.
The marketing conversation about AI seems to be stuck in the land of “tools and tactics.” And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there’s so much more to generative AI. And there’s an entire world of “traditional” predictive AI beyond today’s generative darlings. But to…
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In today’s episode, Geoff and Greg zoom in on the rapidly evolving AI video space. The Black Mirror kicked off its sixth season with an episode called “Joan is Awful” which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the…
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We know! We know! We know! You’re getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it’s a topic too big to ignore. That’s not…
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After running through the latest AI news, Greg Verdino and Geoff Livingston talk about what it takes to implement AI inside the enterprise.
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Geoff Livingston and Greg Verdino rant about Elon Musk’s X.ai and riff on how ad agencies are using AI.
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Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to r…
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00:00 Intro
00:28 Welcome to the pod
01:03 Adobe unveils generative AI
09:51 Incumbents vs startups: Who will win?
15:58 Marketers, get serious about strategy
27:08 ChatGPT Plugins: an App Store moment
31:35 What Plugins mean for media and marketers
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In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a …
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In the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics.
Then they dive into a new tool – PRproph…