On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.”…
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Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest…
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“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now…
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My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling…
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“People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one…
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“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in…
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“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.”…
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“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge…
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“All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.”…
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“You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t…
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