Nov 16, 2020
Why Licensing Is Invisible Marketing with Jeff Lotman
“People put a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one…
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On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
On Brand with Nick Westergaard
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On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded,…
Nov 9, 2020
Unlocking the Power of Video Storytelling with Doug Scott
“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in…
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Nov 2, 2020
Turning CPG Branding Upside Down with Michael Keplinger
“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.”…
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Oct 26, 2020
Developing a Strong Brand Name with Brad Flowers
“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge…
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Oct 19, 2020
Building Brands That Create Social Impact with Eric Ressler
“All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.”…
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Oct 12, 2020
Designing a Meaningful Brand Experience with Daniel Scrivener
“You always have to look inside to really understand. Because all design at the end of the day falls flat if it doesn’t connect with customers—if it doesn’t…
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Oct 5, 2020
Hunting for Killer Branding with Ryan Hogan
“When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As…
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Sep 28, 2020
Adapting to Industry Shifts with David Bates
“We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s…
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Sep 21, 2020
Finding Your Brand Personality with Margie Agin
“You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to…
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Sep 14, 2020
Content Creation vs. Content Production with Brad Smith
“The key is not to create unique content for all of these different places. The key is to create one really good, deep piece of content that’s going…
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