On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
Current RSS feed profile
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The…
Read more
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy…
Read more
“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being…
Read more
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an…
Read more
On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017…
Read more
“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on…
Read more
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode…
Read more
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship.…
Read more
“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and…
Read more
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings!…
Read more