On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded,…
"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some…
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On this week's Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed some new data on Snapchat's users following the…
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“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital…
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“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the…
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“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of…
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“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The…
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“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy…
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“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being…
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“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an…
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