This week on Own It, we’re talking to Holly Conti of Full Swing PR. If you remember the firm’s name, Holly is the co-owner with Caitlin Copple, who was our guest back in November of 2022. She wasn’t originally an owner, so we get to hear how an employe moves into an ownership role.  Holly…

This week on Own It we’re talking to Erin Emmerson and Kelsey Cross from Tower 28. It is a global agency built on a network of in-market experts that helps brands globalize content for any audience. Their unique approach to the business is fascinating. We also enjoy hearing how co-founders and co-owners carve out that…

This week on Own It we’re talking to Hope Harris Refuerzo from TillSow. It is a fully integrated global storytelling studio. Hope told me they serve the needs of an evolving culture by providing a modern, bespoke experience for companies, brands and artists.  Hope is based in Los Angeles and has a production background and…

This week on Own It we’re talking to Amy Edwards from Quality Meats. Her firm does amazing work, but don’t take my word for it. They have earned Small Agency of the Year awards from both AdAge and AdWeek. The firm launched during the pandemic with no clients and no investors.  What they did have…

This week on Own It we’re talking to Amanda Lucey from The Partnership. She’s been in that role for almost 13 years and has navigated through both growth and expansion. She came into the agency world from a career in associations, diplomacy and  politics. So her knowledge of that world certainly informs some interesting perspectives…

This week on Own It we’re talking to Genna Franconi from 22squared and Trade School. She and they are based in Atlanta, Georgia. As you probably noticed, she runs two agencies. One is over a century old. The other was born out of a client need for scaling audience-based content.  Genna came up through the…

This week on Own It we’re talking to Jen Harrington from Hatch. She jumped into the world of ownership when she founded Hatch over 16 years ago. So she has been at this a long time. Her perspective on the gender gap in agency ownership is full of experience and insight. Jen is also investing…

This week on Own It, we’re talking to Lisa Kribs from TGW Studio. She is based in Rochester, New York, and came up through the creative side of the business. Her firm is a social impact marketing and creative studio that helps clients tell their stories. She is also a musician and recently finished an…

This week on Own It we’re talking to Erin Gwiazdon from Level Mpls. She spent several years at Level before joining the executive team, then moving into an ownership role. Most of her career has been on the agency side, but did jump out and work for brands in healthcare and arts.  We had a…

This week on Own It we’re talking to Kristen O’Neall of Mirage Media. She came up through the account services side of the business and founded Mirage Media last year.  Kristen is an admitted workaholic and is passionate about being a strategic visionary for her clients.  We had such a fun conversation about her journey,…