Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, Jeff and Ian pull 5 f’in’ things from some new research from the B2B CMO Project before Ian asks Robert: Was it OK to newsjack Dolly?
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This week, Jeff and Ian discuss 5 tips to get from AI washing and AI wishing to AI working, and in the bar, Ian asks Robert what else…
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This week, Ian goes solo and talks about the 4 P’s of Being a CMO and Robert is in the bar talking about love in your content.
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This week, Cathy is back for her monthly visit, talking about discovering the real operating model and it’s not in your org chart.
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This week, Ian welcomes back win/loss analysis expert Ken Schwartz, and Robert shares that AI search Is a conversation, not a keyword.
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This week, Jeff and Ian discuss an article from Matt Heinz about GTM Theatre, and Robert shares his new idea on Formative Debt.
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This week, Simon Daniels, Principal Consultant at Accenture Song, brings some recent research and Robert Rose talks about choosing quality, price, or convenience when it comes to synthetic…
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This week, Cathy is back for her monthly visit, talking about brand voice, and over a cocktail in the bar, Robert is not busting silos.
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This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins Ian to share his journey of leaving corporate leadership and becoming an entrepreneur.
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This week, Jeff and Ian give the Head of AI role the One Hit Wonder or Wonderwall treatment, and in the bar, Robert is pondering if AI can…
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