Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
Shoppable content and ‘shoppability’ is red-hot right now, but how can brands uncover best-practice strategies that truly move the needle? Bridget Fahrland from Edelman’s Connected Commerce offering reveals…
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Too often, women’s approach to fitness is driven by weight loss goals, and is it any wonder this isn’t a sustainable and healthy mindset? Michelle Segar, award-winning health…
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Aren’t we all officially tired of picture-perfect (and wholly unrealistic) depictions of parenthood? This conversation features Christina Soletti from Ergobaby, who shares her insider perspectives on the lasting…
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Want to know how Instagram, flavor innovations, and eye-catching brand collabs all add up to a delicious recipe for marketing success? Leslie Polizzotto from The Doughnut Project shares…
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Anyone else tired of ageism in media and marketing? In this episode, experience the powerful perspective of influencer/yogi/CEO Lorraine Ladish, who has a unique message on how we…
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Why in the Wordle do we need more diversity and representation in puzzle games? Wordle editor and New York Times puzzle editor Tracy Bennett helps us understand the…
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What can an award-winning youth development nonprofit from the South Bronx teach us about influence? Rocking the Boat’s founder Adam Green shares his unique strategies for engaging and…
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In the United States, 40% of businesses are owned by women — but ad agency ownership by women is just 0.5%!? In this episode, we dig into uncovering…
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Want to hear about a modern method for successfully building authentic brand narratives — that’s actually been around for tens of thousands of years? Author Patrick Hanlon shares…
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Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer…
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