Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead?
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Social media platforms in chaos, creators dependent on algorithms for monetization — there’s got to be a better way!
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David Abrams (aka CheapyD) is the owner and founder of Cheap Ass Gamer, a popular website that established his cult status in the gaming world back in 2003
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Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s…
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Zingerman’s CEO, Ari Weinzweig, shares his best advice on leadership and committing to brand greatness by honoring humanity. Find out why staying humble is a *crucial* (and too…
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Eventbrite’s social media lead, Sophie Vershbow, shares her insider info on what it takes for brands to succeed on today’s busy platforms. Learn about the two most important…
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When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry?…
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Award-winning humor writer Wendi Aarons shares the joys and stumbles she's experienced on her road to self acceptance in her latest book, I’m Wearing Tunics Now. Learn how…
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Ziad Ahmed is a 23 year old entrepreneur. He is the CEO of JUV Consulting, a Generation Z consultancy that works with clients to help them understand young…
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In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the…
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