Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about…
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Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn’t the…
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Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other…
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Colin Jeffries and Eric Reed explore the advantages and disadvantages of being unique. But first, they wrestle with the question of whether or not brands and businesses can…
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Colin Jeffries and Eric Reed discuss research from Sprout Social and Adweek about social media manager burnout. Are social media teams really overworked, underpaid, and unappreciated? How do…
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Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to…
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Colin Jeffries and Eric Reed chat about the reasons out of home advertising is roaring back on this episode of The Rethink Marketing Podcast! Mattel, Amazon Prime, Jacquemus…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss awards and recognition. Not all awards are created equal, so how do we determine…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about the power and risks of creating online communities. How can companies shift away…
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On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries turn to artificial intelligence to write a script for today’s episode about (you guessed it)…
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