May 5, 2022
Is The Influencer Pay Gap Closing? And How Do We Tell?
Latoya Shambo of Black Girl Digital talks about the complexity of the influencer pay gap on Winfluence.
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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May 2, 2022
Creating Influence in the Middle East
Jason Falls shares a segment from a recent episode of the Endless Coffee Cup Podcast with Matt Bailey and Rashid Al Awadhi
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Apr 28, 2022
A Deeper Dive into Gamers as Influencers
Jordan Mauriello builds branded content strategies for gamers. He shares more about leveraging gamers as influencers with Jason Falls.
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Apr 25, 2022
How to Find and Use CPM in Influencer Marketing
Cost per thousand impressions by content is a good comparison metric and indicator an influencer's price might be too high
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Apr 21, 2022
The Talent & Talent Manager Relationship
Molly Tracy and Jess Keys share insights into the dynamics between creators and their managers, plus have some harsh words for influencer marketing software companies
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Apr 18, 2022
The Challenges of Influencer Discovery
Using an influencer marketing software solution to generate a list of influencers is just a small dent in a very large airplane of work
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Apr 14, 2022
Working with Celebrities and Celebrity Influencers for Original and Branded Content
Brittani Kagan of Portal A discusses booking talent for branded and original content on Winfluence.
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Apr 11, 2022
The App to Find Influence, Not Influencers, Within Diverse Communities
Joshua DuBois's Gauge gives agencies and brands access to influential people in underrepresented and diverse communities for feedback and insights
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Apr 7, 2022
Everything Influencers Need to Know About Email Marketing
The Email Marketing Heroes, Rob and Kennedy, join Winfluence to talk about the power and necessity of email marketing for content creators.
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Apr 4, 2022
The Best Advice for Influencers From An Experienced Influencer
Long-time content creator and influencer Chris Gibson shares some frank advice for aspiring influencers everywhere.
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