Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Tagger president and founder Pete Kennedy sits in with Jason Falls for a discussion and discourse on the industry and beyond.
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Jason's boss at Cornett has launched Own It, a movement (with a podcast) to break out of the boys' club of advertising
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Joseph Jaffe and friends are back with a membership community set to deliver the how-to on Web 3.0
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Defining specific categories of influencers for your brand can help you reach your audience more effectively. Jason Falls explains one category that is quite useful.
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Angelina Li leveraged her growing social media influencer to become a successful business owner ... as a teenager!
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The key to brands connecting with gamers is being community first, says 3BlackDot's Irina Shames
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Mark & Fey talk to Jason Falls about the Food Network Show, content marketing, advertising and more.
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Jason Falls has been playing on the Metaverse. He shares his candid, contrarian thoughts on what it all means for brands and creators.
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Tanner Campbell of Podcasting Sucks joins Jason Falls in a deep, thoughtful conversation about podcasting for influencers and brands.
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Jason Falls shares his hypothesis on the three reasons WHY influencers should be paid, which may shake up how influencers and brands think.
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