Winfluence – The Influence Marketing Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Is a Social Slowdown Possible in the Influencer Marketing World?

Meg Casebolt took a 100-day detox from social media and it didn’t adversely affect her business

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The Power of Marketing Automation for Brands and Creators

ActiveCampaign’s Adam Tuttle offers practical tips for leveraging powerful marketing software

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Mavrck’s New Creator Compensation Reports Shows More Indicators of Brand Evolution

Brands are opting for affiliate and performance-based payments more today than before. Is that a bad sign for creators?

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The Tiers of Influence Marketing and How to Leverage Them

Strategist Sam Katz joins Winfluence to share his wisdom on teaching brands better approaches for influence marketing

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How to Build a Better Business Book

Author Josh Bernoff stops by Winfluence to share his experiences in helping authors write books that matter

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Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players

University of Louisville standout Aiko Jones shares her NIL and international student-athlete experiences on Winfluence

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Cloning the Boss and Other Business Tips from an Agency Owner & Coach

Dean Mercado shares his decades of experience as an entrepreneur with influencers and creators building their businesses

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The Risk of Social Media Dependency: SEO and the Influencer Marketing Space

Lots of creators have opted for social media content and forgotten about their own websites, a fundamental foundation for any business today

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