Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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There's no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at…
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According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate…
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This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show…
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We learned on a recent episode of Winfluence that we’re all gamers. If you play Wordle, or 2048 or Solitaire on your phone, you’re considered a gamer. When…
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It could be the economy. Or opportunity. Or greed. But I’ve become fed up with the ever-increasing price tags influencers and content creators are putting on brand engagements.…
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As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into…
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Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While…
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My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer…
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Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had…
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Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice. That…
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