Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line…
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I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on…
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This shouldn't come as a surprise to you, but I have a day job. At Cornett. It's an ad agency. And I love it there. What may come…
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I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella…
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I attended my first in-real-life conference last week. Social Media Marketing World happened with actual, physical people in an actual physical place – the San Diego Convention Center…
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About three or four years ago my daughter Katie came home with a gallon jug of borax and another of Elmer’s glue and announced she was going to…
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How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia…
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Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or…
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The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and…
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You may recall our episode from late January in which I adopted an exaggerated satirical stance responding to a podcaster who had taken exception to my answer to…
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