Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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If you’re an influencer or a talent manager, today’s commentary might make you a little uncomfortable. I’m just going to throw that out there as a warning. But…
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I have been a student of stand-up comedy from my earliest memories. I would stay up late when I was little to watch The Tonight Show with Johnny…
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A couple of weeks ago a marketing executive with an online retailer in the United Kingdom reached out to ask for my feedback on something. Her situation was…
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We talked last time about the influencer pay gap and new data from IZEA that gives us a look at progress made … or not … in the…
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You can’t be involved in the influencer marketing space without hearing about, talking about or considering the influencer pay gap. When the topic first emerged, it referred to…
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Despite my best efforts, the world of social media continues to migrate to … some might say devolve to … short form content as the most desirable type.…
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Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work…
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For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can…
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My pal Seth Goldstein asked an interesting question on Twitter last week. He posed this: “Is podcasting just a form of busking?” For those who don’t know, busking…
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In influencer marketing, and certainly in marketing overall, there are generally two types of focus. The one we talk about more often is consumer marketing, also know as…
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