Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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We’ve probably over-done the conversation on this show lately about fake influencers -- at least in the context of those who fraudulently buy followers and engagement to appear…
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We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked to a lot…
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There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neil Schaffer and Amanda Russel…
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If you look at what is happening with the upper echelon of social media content creators --- influencers if you will --- they’re beginning to seize opportunities to…
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Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern…
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The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential…
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Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing…
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If you've ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great…
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What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now,…
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At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting…
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