Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its…
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One of the topics I explore throughout the book Winfluence - Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the…
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When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing…
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The book is officially launched and for those of you who have your copy of Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in…
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The official launch date of the book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand - is Tuesday! This is technically the last episode of the podcast before…
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Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or…
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It's hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media…
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Nick Bilton's HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the…
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One of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in…
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Winfluence - Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I'll interview some of the experts and…
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