Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Is a celebrity an influencer? By that, I mean someone that falls into the category of influencer marketing? Or is celebrity endorsement a category in and of itself?…
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Is Facebook set to kill the influencer economy? That question arose during my recent conversation with Gary Arndt of Everything Everywhere and the Everything Everywhere podcast, and it’s…
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One of the first jobs I tackled when I began focusing on social media marketing in the mid-2000s was to arm wrestle with a room full of corporate…
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Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of…
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If I were to describe a person to you who had built a large following for themselves online, parlayed that into a job at one of the biggest…
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There's a reason Winfluence often features people representing the influence marketing software solutions and it isn't sponsorship dollars. These are the people working in and thinking about influence…
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Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, "completely detests and doesn't trust the…
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Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO -- That is, making sure when someone looks for your brand or type of product…
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Welcome to our first episode of 2021. Happy New Year! You know an industry has come to some level of maturation when trade organizations begin to form. Last…
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C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s…
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