Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so.…
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Personal branding is imperative for today's professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He's an expert on the subject…
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Burger King tried to charge Jason $3.63 for a 32-ounce soda this week. McDonald's sells them for $1.06. That conflict sets up a great food for thought episode…
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Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno…
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Bill Harper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion…
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David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR. His new offering is called Fanocracy: Turning Fans into Customers…
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Jason Falls's pal Chris ran into a business owner who paid who he thought was Google to help his ranking. But that's a sure sign he was duped…
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As if GDPR wasn't enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company,…
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Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He's so good at it, that he eventually co-founded a software platform for…
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The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure "Disclosures…
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