Nov 19, 2019
Defy Expectations and be a Pink Goldfish
What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They've penned a new…
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Winfluence with Jason Falls
Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Nov 15, 2019
Always Build Your Email Marketing List
In sales, the phrase is "Always Be Closing." In marketing it should be, "Always Build Your List!" Building your email marketing list is the one, always on, aways…
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Nov 12, 2019
That time I gave Ted Kennedy booze
Yes. You read the headline right. Jason Falls once gave Ted Kennedy booze. He was 10. Years old. True story. In this episode, Jason tells the story of…
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Nov 8, 2019
It’s Time to Get Into TikTok
TikTok is one of the fastest growing social networks and it's high time we paid attention to it. Who better to give us the TikTok low-down than Jason…
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Nov 5, 2019
Building Communications Strategies for Growth
Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and…
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Oct 29, 2019
How a Dentist Became a Content Marketing Star
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he's…
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Oct 22, 2019
What is the Self-Reliant Entrepreneur?
John Jantsch's latest book is a diversion from his previous how-to books on Duct Tape Marketing and Referral Engines. It's a daily devotional approach to business with inspiration…
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Oct 18, 2019
What If You Can’t Update Your Website?
If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under —…
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Oct 15, 2019
How Alli Troutman Built Wicked Sheets
Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend's dri-fit shirt and some ingenuity later…
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Oct 11, 2019
How to Correlate Website Analytics to Marketing Goals
Are you able to correlate website analytics to your marketing goals? Jason Falls thinks is there are 3-4 pieces of information within your website analytics you could use…
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