Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano…
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There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that…
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When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of…
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Did you know that 41 percent of Americans 12 and older have listened to a podcast in the last month? Twenty-six percent have listened in the last week.…
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For those of you out there who are content creators, whether you call yourself an influencer or not, you know I am a loud champion of owned channels.…
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You're starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it's been there but seems to be getting louder. The…
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If you read the tea leaves of the conversations people are having about social media channels these days, you’d probably think TikTok was dominant, Instagram was struggling, YouTube…
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Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review,…
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The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so.…
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Winfluence was nominated to be a part of Guru Events' Top 50 Marketing Podcasts of 2022. Now, the creators have arranged for four shows at a time to…
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