Influence Global Podcast

Hosted ByGordon Glenister

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One


All Episodes

S1-E13: Influencer Marketing In China

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside…

S1-E12: High Profile & Luxury Brands

In this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing,…

S1-E11: Meet The Major Players: Tom Augenthaler

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world

S1-E10: Meet The Influencers

We meet three members of the Council Of Influencers from the BCMA

S1-E9: The Role Of The Influencer With Luxury Brands

In this episode of ‘Influence’ we look at the role of the influencer in the luxury brands sector

S1-E8: The Role Of Influencers In Politics

The role of influencers in political campaigns

S1-E7: What Influencers Really Want – Exclusive Research

In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers

S1-E6: How Influencers Work With Brands

In this episode we’ll be looking at how talent works with brands

S1-E5: Influencer Marketing In The USA

We look at the Influencer market in the United States of America