On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His…
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About…
“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s…
“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You’ve divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality…
“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into…
“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and…
“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.”…
“Marketing’s most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The…
“When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019,…
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