Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
Danielle Wiley and Casey Benedict, two influencer marketing professionals, discuss how disclosure, campaign selection, talent management, and communication breakdowns shape working relationships across the creator economy. They explain…
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In this episode, Danielle Wiley and Casey Benedict explore long-term planning in influencer marketing, emphasizing the importance of strategic relationships, campaign recaps, and adaptable tactics for sustained success.
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In this episode, Danielle Wiley and Casey Benedict critically examine a new creator program that promises high earnings through content creation, exploring its implications for creators and the…
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In this episode, Danielle Wiley and Casey Benedict explore the structure of influencer marketing agencies, the importance of internal champions, and how cross-department collaboration enhances campaign success.
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In this episode, Danielle Wiley and Casey Benedict explore the nuanced differences between influencers and creators, examining how industry terminology impacts marketing strategies and campaign outcomes. They discuss…
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In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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