Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
In the United States, 40% of businesses are owned by women — but ad agency ownership by women is just 0.5%!? In this episode, we dig into uncovering…
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Want to hear about a modern method for successfully building authentic brand narratives — that’s actually been around for tens of thousands of years? Author Patrick Hanlon shares…
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Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer…
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Disruption of the status quo and unprecedented levels of stress have led to teams on the brink of burnout: what’s the solution? Behavioral scientist and University of Michigan…
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Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord…
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How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often?
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What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead?
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Social media platforms in chaos, creators dependent on algorithms for monetization — there’s got to be a better way!
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David Abrams (aka CheapyD) is the owner and founder of Cheap Ass Gamer, a popular website that established his cult status in the gaming world back in 2003
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Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s…
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