For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #319: Return to Work Mandates Damage Engagement and Productivity

Declining productivity and engagement rates coincide with requirements to come back to the office

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FIR #318: AI, Mastodon, the Metaverse — Headlines vs. Reality

These technologies are advancing just fine, regardless of the media’s doom and gloom

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FIR #317: The Rise of the De-Influencer

The backlash to influencer marketing has arrived, and it’s gaining popularity

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FIR #316: Back to Blogging

Social media sucks. Can we get back to the genteel days of the blogospohere?

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FIR #315: Does Every Company Need a CCO?

The time is right for chief communications officers to take their seat at the table

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FIR #314: Show Or Tell?

New research finds that spoken and written recommendations are not perceived equally

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FIR #313: Will Gen Z Finally Kill Email?

It’s old. It’s clunky. It’s insecure. Can a tech-savvy generation help business move on?

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FIR #312: The Social Media Press Release Redux

The idea of a destination press release has been around for 15 years. It’s still a good idea.

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FIR #311: What Communicators Can Learn From Librarians

Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?

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FIR #310: Shake Up Your Work-From-Home Routine

Productivity might dip once your routine gets stale. Is it time to spice things up?

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