FIR #325: Making AI-Generated Brand Magic
Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI’s public tools:…
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The first and longest-running podcast for professional communicators.
Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI’s public tools:…
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Some PR pros think you should withhold original research, infographics, and other original content from a pitch to a journalist. Others think you can share it, but only…
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All generative Artificial Intelligence (AI) works fundamentally the same: AI neural networks learn from large training sets, gleaning patterns from the contents of those training sets in order…
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In the laundry list of mistakes and missteps from Norfolk Southern in the wake of the disastrous train derailment in East Palestine, Ohio, what stands out the most…
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Network outages. Fleeing advertisers. Disaffected staff. News reports of abusive behavior. Rents in arrears. And news feeds are increasingly swamped with posts from trolls and bots. Things are…
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Artificial Intelligence is already embedded in daily life, from product recommendations based on past purchases to playlist suggestions. If you use a smartwatch or health-monitoring wearable, you’re using…
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A lot of company leaders believe a return to the office is a prerequisite to raising productivity and employee engagement metrics. A look at the data seems to…
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Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it…
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Influencer marketing is a multi-billion-dollar industry, with Instagrammers and TikTokers with large followings pitching products in exchange for cash and other considerations. In response, some on Instagram and…
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Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog’s theme congregated there and had conversations. The general tone was positive, even when…
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