The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has…
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Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and…
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There’s a perception that people in their 20’s, raised with digital technology and accustomed to more effective messaging technologies, simply don’t use email. Could that spell the beginning…
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Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about…
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Library TikTok is growing — organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more…
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Working from home has become more commonplace in the wake of the pandemic, with executives who once believed productivity would plummet now reconciled to the fact that remote…
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In this short midweek episode, Neville and Shel tackle a question from listener Kris Hansen about developing a metrics dashboard for her organization’s leadership. ---- The next monthly, long-form episode…
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The virtual worker industry is booming in China. For about $14,000 a year — 80 percent less than it cost just a year earlier — you can get…
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Keurig Dr. Pepper has stirred up a controversy by issuing an RFP that included payment terms of 360 days. While some big PR and advertising agencies may be…
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It’s not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the…
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