The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
A lot of company leaders believe a return to the office is a prerequisite to raising productivity and employee engagement metrics. A look at the data seems to…
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Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it…
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Influencer marketing is a multi-billion-dollar industry, with Instagrammers and TikTokers with large followings pitching products in exchange for cash and other considerations. In response, some on Instagram and…
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Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog’s theme congregated there and had conversations. The general tone was positive, even when…
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In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has…
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Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and…
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There’s a perception that people in their 20’s, raised with digital technology and accustomed to more effective messaging technologies, simply don’t use email. Could that spell the beginning…
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Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about…
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Library TikTok is growing — organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more…
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Working from home has become more commonplace in the wake of the pandemic, with executives who once believed productivity would plummet now reconciled to the fact that remote…
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