FIR #314: Show Or Tell?
New research finds that spoken and written recommendations are not perceived equally
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The first and longest-running podcast for professional communicators.
New research finds that spoken and written recommendations are not perceived equally
Read more
It's old. It's clunky. It's insecure. Can a tech-savvy generation help business move on?
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The idea of a destination press release has been around for 15 years. It's still a good idea.
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Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?
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Productivity might dip once your routine gets stale. Is it time to spice things up?
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Neville and Shel answer a listener's question
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For about $14,800 per year, you, too can have a virtual person do your bidding.
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Keurig Dr. Pepper has whipped up controversy with its 360-day payment terms
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Brands are taking advantage of consumer difficulty getting their names right
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It's the monthly long-form episode of For Immediate Release
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