A lot has changed in 20 years. FIR has been there to report on it all.

The tactics brought to bear against the actor violated just about every ethics code imaginable.

Seismic shifts in the online world and in media are roiling the PR world

Experiments as part of a marketing campaign can sway customers

Autonomous task completion is coming. Are you ready?

Does the surge of new Bluesky users suggest it’s the heir to Twitter?

It takes more than an RTO mandate to create connection among employees

Celebrity endorsements and other traditional campaign moves had little impact

A Look at the State of Blogging (30 years old) and Generative AI (2 years old)

Studies show an expectation that CEOs engage authentically online. How far should they go?