For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #330: Help Wanted — Prompt Engineer

A cottage industry is emerging to help those who struggle crafting usable generative AI prompts

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FIR #329: Post Once, Socialize Everywhere

The ActivityPub standard is gaining momentum. Could a federated model finally take on big social media?

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FIR #328: What’s In Your Crypto Wallet?

Digital wallets are evolving. Communicators need to get up to speed.

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FIR #326: The (Metaverse) Winter of Our Discontent

Despite the doom-and-gloom headlines, the metaverse is still coming — and communicators still need to pay attention

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FIR Interview: PRophet Founder and CEO Aaron Kwittken

While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relations practitioners may be open to the idea of using AI to help identify the…

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FIR #325: Making AI-Generated Brand Magic

Coca-Cola Leverages OpenAI’s Generative AI Tools in Consumer Contest

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FIR #324: Pitching Original Content

Should communicators withhold original content from their pitches to the media?

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FIR #323: Outright Theft or Fair use?

How generative AI tools learn is at the heart of a copyright lawsuit

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FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms

Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment

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