Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Arik and Kevin close out 2015 with some thoughts on social sharing, video marketing, corporate spokespeople in social media, user experience on websites and why we all might need to put the phone down a little bit more, get offline, and take in our surroundings. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Fortune 500 is cooling on corporate blogging according to new data on social media usage by big companies. Arik and Kevin discuss that finding, plus the other platforms the F500 is active on. Also, breakfast emojis take over our Spotlight in this show. The blog comment might be on its way out on business…
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Interview edition – Jen Swanson, Director of Digital Marketing at Children’s Hospitals and Clinics of Minnesota, joins Arik and Kevin to talk about her role with the launch of a new marketing campaign and website, her career, and her personal blogging. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Are you considering messaging apps for your PR or marketing programs? Arik and Kevin share some interesting data from a new survey of the tech and media landscape, with a big focus on messaging’s future. Also, Target gets creepy for Halloween, how creating behind-the-scenes content can work for or against you, plus it’s time to…
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So what do journalists want from a PR pro? Arik and Kevin share their thoughts. Also, why your company or brand – and your leaders – should express an opinion on a blog or in social media. Plus, the challenges of being both a content creator and a content consumer. Learn more about your ad…
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Guest co-host Bryan Vincent – director, Digital Communications and Social Media at UnitedHealth Group – joins Arik and Kevin. They discuss why some companies are not taking advantage of LinkedIn, a new content partnership between Mayo Clinic and the Minneapolis Star Tribune, the real reason companies should be active in social media, plus blog posts…
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Communicators have a tough job, trying to restore or grow trust in their company CEO. Arik and Kevin look at a report on CEO trust and have some advice. Also, making the most of an internship from the standpoint of the student and the company. Plus, troubling times for disclosure of social sponsorships. Learn more…
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Let’s burn down our social media programs and just start over. Right? Arik and Kevin consider two thoughtful posts that take on the true impact of social. Also, the latest demographics for the most popular platforms (and what it means for LinkedIn), we also spotlight an influencer event that proves you don’t always need to…
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Real-time marketing: what is it, really, and has it jumped the shark? Arik and Kevin share their thoughts. Also, an interesting campaign that has the tech industry talking, Facebook’s video views are under scrutiny, and why the best corporate blogs name their authors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Guest co-host Heather Rist – director, Social Media and Content at Deluxe Corp. – joins Arik and Kevin. They discuss the increasing use of emojis by brands and companies. Also, the true impact of a corporate blog, and why many companies are bringing marketing back inhouse. Plus, they spotlight a cool drone project from GE….
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