Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Interview edition – David Jungers and Erin Vande Steeg, senior social media strategists at Mall of America, talk about their roles, how they manage social media content creation…
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Target found out what can happen when grown men tweet as if they are high school girls. Really. We talk about #AlexFromTarget. There’s another great hashtag worth chatting…
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Interview edition – Andy Sernovitz, CEO of SocialMedia.org, provides his perspective on social media use in big brands, along with three rules every social media leader should keep…
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Guest co-host Greg Swan – SVP of consumer and digital marketing, emerging media innovation and strategic partnerships at Weber Shandwick Minneapolis – helps run through several topics, including…
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Is it time to rethink social media marketing campaign tactics, especially after the campaign runs its course? Shoutlet’s Greg Gerik shares his thoughts. Also, Target tried something unique…
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Interview edition – Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the “farming principle” when it comes to the success…
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LinkedIn has opened up its publishing platform to all U.S. users. So, is it for everyone? We also look at a unique way to promote tourism in Minnesota.…
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Ello is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business…
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Interview edition – Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how…
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Interview edition – Chris Boudreaux and Susan Emerick, co-authors of “The Most Powerful Brand on Earth,” talk about the state of employee advocacy programs in companies, what they…
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