Guest co-host Greg Swan – SVP of consumer and digital marketing, emerging media innovation and strategic partnerships at Weber Shandwick Minneapolis – helps run through several topics, including wearable tech and augmented reality, animated gifs, Ello, Snapchat ads and trends in advertising overall. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it time to rethink social media marketing campaign tactics, especially after the campaign runs its course? Shoutlet’s Greg Gerik shares his thoughts. Also, Target tried something unique with Instagram for Halloween. A new report looks at the social media activity of Fortune 500 CEOs. Plus, Edelman’s comprehensive study of the relationship between consumers and…

Interview edition – Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the “farming principle” when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch,…

LinkedIn has opened up its publishing platform to all U.S. users. So, is it for everyone? We also look at a unique way to promote tourism in Minnesota. Plus, the relationship between PR pros and reporters, the definition of a “corporate” blog and Derek Jeter jumps into the content business with some of the biggest…

Ello is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business within a company also have a strong online presence? Millennials seem to be the focus of every marketer and campaign. Plus, a PR plan for messaging the…

Interview edition – Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids. Learn more about your ad choices….

Interview edition – Chris Boudreaux and Susan Emerick, co-authors of “The Most Powerful Brand on Earth,” talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you’re looking to get a program started. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lawyers are crucial to the success of a company or brand’s social media program – so how can communicators and marketers make sure the Law department doesn’t slow things down? Arik and Kevin have some ideas. Also this week, a study points out the inefficiency of the average marketer’s workday. Plus, finding the right perspective…

Is Barbie’s Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR’s potential use in lead generation, early adoption by brands of new platforms and tools (Instagram’s Hyperlapse app) and Arik reveals why he left the corporate world behind and set out…

The Fortune 500 is increasing its use of social media – except in the area of blogging. What else does a new study say? We talk about it with the Umass Dartmouth researcher behind the interesting data. Also, what is “click flu”? Does your business have it? Plus, measuring engaged time on your content and…