Video isn’t just for bottom of the funnel. Video is a tool to help you connect with your audience not only at the beginning, but all the way as they move to the top of what you offer. On this week’s podcast, I sit down with Shay Rowbottom, a video coach and LinkedIn Marketing expert on how to create great video for the top of your funnel, how to get into the right mindset and generate that ROI. Shay will drop bomb nuggets like this one, “Videos are meant to educate viewers so they can begin to say you’re the authority, you’re the expert in your industry, you’re the person they should be going to for advice.”

“You shouldn’t go in with the mindset of ‘how do I turn them into clients?’ it should be ‘How can I build a relationship and bring value to them? I don’t think about sales.’”- Konstantinos Papakonstantinou

“When we’re talking about content, there’s 200 ways to optimize, and no one is necessarily better than the other. But it all worlds together and *that’s* constantly changing. So when we’re talking about written content, you need to be adaptable for sure.” – Monica Dema

“When people are doing what’s called a pan or tilt. Pan left to right or right to left, or tilt up and down and they do this zoom zoom zoom. Unless it’s an effect, it’s too fast. It’s jarring.”- Julie Einiger

“Yes color is important, but we forget about the actual fabric and details of our look and how it functions on camera.”- Ali Levine

Tips and Tricks to Shooting DIY Marketing Video From The Pros

Are you ready to move out of obscurity and into authority? Join me as I interview experts in the field of video. In each episode my guests and I will share everything we know about mastering video — from mindset and hacks to the latest tips and tricks to creating, sharing and using video to grow your confidence and your business. If you want to go from fear to fierce, the VIQ — that’s Video IQ — Podcast is for you.