May 7, 2025
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
May 3, 2025
The Rose & Rockstar: Gartner’s Digital Detox Prediction
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to…
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May 1, 2025
The Rockstar CMO Studio: First 90 Days in The Machine
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
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Apr 26, 2025
The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
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Apr 23, 2025
The Rockstar CMO Studio: First 90 Days of the Campaign
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
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Apr 19, 2025
The Rose & Rockstar: The Google Does Not Abide
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
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Apr 16, 2025
The Rockstar CMO Studio: First 90 Days of the Story
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.
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Apr 12, 2025
The Rose & Rockstar: It’s Called Marketing
This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.
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Apr 9, 2025
The Rockstar CMO Studio: Going Nuts for a Masterplan
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
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Apr 5, 2025
The Rose & Rockstar: Artificially Intelligent
This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.
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