Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode

February 25, 2023 MPN 0 Comments

This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.

The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode

February 18, 2023 MPN 0 Comments

This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss

The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode

February 11, 2023 MPN 0 Comments

This week Jeff Clark and Ian Truscott chat about whether podcasting is right for your B2B business, we go backstage with author Dan White and Robert Rose shares B2C content research over a cocktail.

The Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode

February 4, 2023 MPN 0 Comments

This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.

The F’in’ Fundamentals, Backstage with Shamir Duverseau and a Cocktail for First Party Data Episode

January 28, 2023 MPN 0 Comments

This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F’in’ Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our virtual bar.

The Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail Episode

January 21, 2023 MPN 0 Comments

This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.

The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail Episode

January 14, 2023 MPN 0 Comments

This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.

The New Year’s Marketing Resolutions, Getting an Education with Matt Bailey and a Word for 2023 over a Cocktail Episode

January 7, 2023 MPN 0 Comments

This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose’s word of 2023 over a cocktail.

The Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail Episode

December 31, 2022 MPN 0 Comments

This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.

The Metaverse and Marketing Gifts Holiday Special Episode

December 24, 2022 MPN 0 Comments

This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he’d like under his marketing Christmas tree this year.