Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a “One hit wonder or Wonderwall”…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a “One hit wonder or Wonderwall” with Jeff Clark, chats with Anita Brearton, Founder/CEO…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called “One hit wonder or Wonderwall” and welcomes the new year…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO…
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