Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers…
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A few weeks ago on the show, we talked to Emily Ho, the marketing strategist behind Authentically Social and a fashion influencer in her own right under the…
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We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, Jason Falls couldn’t…
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Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms…
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If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws…
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Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at…
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As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people…
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Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had…
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Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from…
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Amanda Russell's new book, The Influencer Code - How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the…
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