Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she was then promoted to take on the role of employee advocacy.…
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Fashion influencer Emily Ho has a unique perspective on influencer marketing. She's not only one herself, but leads influence and marketing campaigns for clients with her marketing agency.…
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Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how…
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Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech…
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This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we…
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Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but…
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Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent…
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Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As you might expect, its head of product, Alistair Wheate…
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Sam Fiorella co-authored one of the first books on influence marketing in 2013. He then used that research and smarts to re-shape his agency to reverse engineer influence…
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The biggest challenge influencers often face is figuring out how to monetize their content by partnering with brands. Brands biggest challenge is finding influencers who understand the business…
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