Oct 18, 2019
What If You Can’t Update Your Website?
If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under —…
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Winfluence with Jason Falls
Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Oct 15, 2019
How Alli Troutman Built Wicked Sheets
Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend's dri-fit shirt and some ingenuity later…
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Oct 11, 2019
How to Correlate Website Analytics to Marketing Goals
Are you able to correlate website analytics to your marketing goals? Jason Falls thinks is there are 3-4 pieces of information within your website analytics you could use…
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Oct 8, 2019
How to Build a Great Podcast with Kevin Stroud
One of Jason Falls's favorite podcasts is the well researched, highly informative, well produced and performed History of English Podcast with Kevin Stroud. So, to help you understand…
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Oct 4, 2019
SEO Work is the Ultimate in Reverse Scope Creep
The main problem with search -- SEO and SEM work -- for consultants and agencies is what Jason Falls calls "reverse scope creep." He dives into examples and…
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Oct 1, 2019
Growth Strategies with Scott Monty
Few people play in the heady space of CXO advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses…
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Sep 24, 2019
Video Marketing Research Says Do It
New research from Google and the 4A's shows the impact of adding video marketing to your content and search efforts. Jason spends time discussing the opportunity for video…
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Sep 20, 2019
A Brand’s Role in Helping Influencers Get Better
Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren't traditional media with traditional training, respect for sponsor…
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Sep 17, 2019
The Feudal System of Our Digital World
In response to an observation by Jeremiah Owyang, Jason Falls discusses the comparison of today's digital space to the Feudal System and wonders if we will rise up…
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Sep 10, 2019
What Parents Should Know about Teens and Social Media
What should parents know about teens and social media? In a special back-to-school episode, Jason Falls interviews author and teen/tween expert Ana Homayoun about the perils and opportunities…
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