A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As…

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Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and…

Does Influencer Marketing Live Up to the Hype?