Positioning by Distancing with Jackie Bebenroth
Jackie Bebenroth is a positioning expert and founder of the agency Muse.
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On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
Jackie Bebenroth is a positioning expert and founder of the agency Muse.
Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer.
Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It.
Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four.
Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet?
Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One.
Matt Abrahams is a leading expert in the field of communication and a lecturer in Organizational Behavior at Stanford University’s Graduate School of Business.
Jamie Turner is an internationally recognized author, professor, consultant, and TV news contributor who has helped The Coca-Cola Company, Holiday Inn, Mercedes-Benz, and other global brands tackle complex business problems.
Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration.