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The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
All Episodes
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question – to gate or not to gate.
The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
This week, Jeff and Ian share some practical advice on measuring brand awareness.
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show – The Rose and Rockstar – Ian asks Robert Rose the big question – is marketing getting harder?
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show – The Rose and Rockstar – and our second dip into the process of writing a book.
The Rockstar CMO Studio: Making the Dream Work with Cathy
This week, Cathy joins Ian in the studio for a chat about organizing teams
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer’s journey