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The Rose & Rockstar: Uncommon Value
Welcome to The Rose and Rockstar – with the Chief Troublemaker...
All Episodes
The Rockstar CMO Studio: Being the Voice of the Market
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
The Rose & Rockstar: Epissedomology
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast’s name as Robert shares tips on using AI for research and introduces him to epistemology.
The Rockstar CMO Studio: The Post Sale CMO
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy – the CMO’s Perspective.”
The Rose & Rockstar: Short Measures and Podcast Lessons
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
Rockstar CMO Studio: The Soft Stuff is the Hard Stuff
This week, our host Ian Truscott and our resident marketing strategist...
The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.
The Rose & Rockstar: Gartner’s Digital Detox Prediction
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.