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The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show – The Rose and Rockstar – Ian asks Robert Rose the big question – is marketing getting harder?
All Episodes
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show – The Rose and Rockstar – and our second dip into the process of writing a book.
The Rockstar CMO Studio: Making the Dream Work with Cathy
This week, Cathy joins Ian in the studio for a chat about organizing teams
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer’s journey
Rockstar CMO Solo: Tune in to the Business and it’s ICP
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
The Rose & Rockstar: MQL Gumball Machines and Brand
Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.