Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
Anyone else tired of ageism in media and marketing? In this episode, experience the powerful perspective of influencer/yogi/CEO Lorraine Ladish, who has a unique message on how we…
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Why in the Wordle do we need more diversity and representation in puzzle games? Wordle editor and New York Times puzzle editor Tracy Bennett helps us understand the…
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What can an award-winning youth development nonprofit from the South Bronx teach us about influence? Rocking the Boat’s founder Adam Green shares his unique strategies for engaging and…
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In the United States, 40% of businesses are owned by women — but ad agency ownership by women is just 0.5%!? In this episode, we dig into uncovering…
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Want to hear about a modern method for successfully building authentic brand narratives — that’s actually been around for tens of thousands of years? Author Patrick Hanlon shares…
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Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer…
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Disruption of the status quo and unprecedented levels of stress have led to teams on the brink of burnout: what’s the solution? Behavioral scientist and University of Michigan…
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Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord…
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How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often?
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What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead?
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