Peter Souter: A way with words
TBWA’s Chief Creative Officer on the art of words and pictures
The Marketing Podcast Network is a collective of marketing and business-centric podcasts with a shared purpose to support one another with promotions, resources and revenue sharing.
Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!
TBWA’s Chief Creative Officer on the art of words and pictures
Balancing consumption with global warming
Real arbitration tactics from a police-qualified hostage negotiator
Why are we still rewarding polluters?
Like Donald Trump after an FBI raid, the climate deniers’ argument...
The industry’s pitch doctor explains how agencies find clients who need them
The creator of the famous TikTok agency office life sketches on using humor to win business
Our 100th episode! “Wouldn’t it be great if..?”, the point of creativity, the volation of expectation, brand fame & how to survive a recession
Eye tracker art, theological & unusual inspiration, the art of creativity, dealing with critics, distraction, greenwashing, humor, curiosity, anecdotes, Malcolm McLaren, George Best, Apocolypse Now, digital colonialism & AI.