A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
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A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Most business owners set up their Google Business profile once and never think about it again. Lindsey Busfield, VP at Optimize My Firm, joins Kristi to explain why…
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When you come from academia, healthcare, or any field where credentials are everything, it makes sense to lean on your resume when you start marketing yourself. It feels…
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Tina Larsson built a consultancy for co-op and condo boards in New York City. The only problem? Nobody knew that kind of business existed, nobody was searching for…
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Kristi has had countless conversations with smart, talented business owners who decide not to tackle their marketing. And after hearing the same reasons over and over again, she…
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You nailed the presentation. Your internal champion is on board. And then… nothing. The deal just sits there. In this episode, Jen Kelly, founder of New Initiatives Marketing…
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Kristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and…
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Dr. Karen Finn knew something was wrong with her marketing before she could prove it. Her providers kept telling her everything was working great. The numbers said traffic…
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Sara Torpey’s first business was, by her own admission, one giant marketing mistake. She and her partner spent a year building something they believed in, told almost no…
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Before Kristi was helping other business owners unfudge their marketing, she was making one of the most common mistakes she now sees in nearly every client she works…
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Most people who write a book spend all their energy making it good. Far fewer stop to ask whether it is the right book in the first place.…
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