A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
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A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.
Leaving a six-figure corporate career with no plan, no business idea, and $165,000 in student loan debt sounds terrifying. For Mark Stern, founder of Custom Box Agency, it…
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Buying a list of thousands of contacts and blasting them with mass messages sounds like a shortcut to scaling fast. Jon Goering, founder of Story Trust Media, tried…
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When your offer is working, your clients are getting results, and you know the problem is not what you are selling but who is hearing about it, the…
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If your website is not converting, your emails are not getting responses, or people are landing on your pages and disappearing without taking action, you might think you…
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You can shout from every rooftop, post on every platform, and get all the exposure in the world. But if your messaging is unclear, inconsistent, or stuck in…
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Facebook ads promise passive leads, an autopilot pipeline, and clients flowing in while you sleep. But what really happens when you put real money behind that promise and…
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When you are launching a new business and trying to do everything yourself, AI can feel like the perfect shortcut. Alan Lamparella, founder of Tasklight Business Advisory, found…
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Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at…
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What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later…
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We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong…
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